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Why Drapdaily?

  • Drap Daily is a retail establishment of fashionable clothing for women. It will be located in Metro and Mini Metro cities all over India. From the manufacturer to the end consumers the goal of the brand is to provide affordable luxury clothing. While the initial goal is to open a boutique, expansion plans include potentially franchising retail stores and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market.

  • Sell the hottest trends and fashions with your own retail clothing store or fashion boutique!

  • Drap Daily is located in Pune. It is a brand umbrella expansion of USA-based Company ShowFlipper INC. ShowFlipper is working with designers from 50+ countries. The company has a broad portfolio of amazing products woven by designers worldwide from jewelry to antiques and from clothing to paintings.

ShowFlipper is an INC firm registered in Delaware ,USA. In India, ShowFlipper Entertainment and Productions in registered with ROC Pune. Sandeep Joshi and Arundhati Joshi are the company's principle owners. They hold equal shares ofownership in the company.
The company has received equity funding from Roam Capital at 60 Cr valuations. The company share is valued at 60,000.

Our key assets a reourco-owners, Sandeep Joshi, Arundhati Joshi and Rasika Khire who bring tremendous experience and relation ships to this business. The venture is backed up by Roam Captial and this is one of the biggest assets.
The company works with designers across the globe and can bring great taste to the table. The company has a staff who carries end to end experience and expertise in retail and franchise business.
Our primary asset, i.e. our Brand, will convey style, quality and a great shopping experience.
Once we launch Drap Daily, our primary asset will be our brand, which will convey style, quality and a great shopping experience. In the long - term, it is this brand that will separate Drap Daily from other retailers both locally and nationally.

Sandeep Joshi, Arundhati Joshi and Rasika Khire are the owners and will co-manage Drap Daily. Sandeep carries rich experience in managing businesses and is MS from University from Surrey. He has successfully worked with top brand and has achieved whopping year on year growth.
Arundhati’s experience lies in the fashion industry. She's worked with designers, wholesalers and retailers for roughly 20 years. Rasika Khire is a Chartered Accountant and carries experience in auditing and managing overall operations of the business.

The Company is apioneer in the field of design in gand has worked with artists and designers world wide. Today, the company works with designers from 50 different countries.
It is rated as one of the to p150 platforms in the world for artists around the world. Drap Daily work swith designers and manufactures affordable yet trendy clothing for women. The company has both wholesale and retail clients.
The clien tele is spread across pan India and today company has over 2500 + customers. The major problem in woman clothing is trends not necessarily go with the affordability and that is the solution Drap Daily has solved for the current customers .
We make affordable trendy clothing possible. The elimination of several distribution channels and having a large pool of designer has made this possible.

The total sales reported in the year 2019 will be 85000 thousand Cr ores(Source : Statista). The sectoris growing at 35% year on year. There are roughly 25 Crorers women in India who wear Kurtis. In metro and minimetros , the reare roughly 10 Crorers relevant target audience Drap Daily .
The pershop expected turn over in cities like Mumbai or Pune is roughly 3.5–5 Lacs. We will initially seek customers locally , but will increase our reach as we build our brand and secure our image.

Drap Daily requires 25 Lacs to launch successfully. We are currently seeking additional funding from outside angel investors and business loans.
The 25 lacs fund will be used for creating a company store and promotions getting more franchise partners on board. The 40% of the funding will be used for creating the actual end product.
Further, most of our initial investment will also be used to purchase retail equipment and inventory software - all of which will produce future benefits for the company.

Presently, Drap Daily does not have a bricks-and-mortar location. However, we have identified an ideal spot in Pune to start Company owned and Company operated store. The gorgeous are a includes numerous restaurants, College, coffee shop and townships. The spot has numerous corporate parks and have large pool of relevant audiences.
We will only need minimal internal renovations such as installing dress in grooms and decorative items. When considering the addition of wall mounts for merchandise , multi- level clothing displays as well as creative floor planning, this facility is large enough to support future growth.
Additionally, we will be able to conduct all aspects of our business from this locations inceithas access to a loading dock and a back off ice for managers. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing. Also, we need software support at this shop.

Drap Daily recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign , which will include agrand opening event , local media coverage , print advertising and a direct - mail campaign. Our goal is to keep our marketing budget to no more than 5% of our gross annual sales , and we will partner with local organizations such as the Chamber of Commerce and Down town Merchants Association as often as possible.

Products and Services

  • The fashion and retail industry tends to be overly youth focused . However , by closely following generational fashion trends as well as our own customers ' purchasing preferences , we will tailor our inventory to meet the specific needs of our clientele . We will solely focus on the styles , colors and fits to flatter . The products will cater to middle and higher middle class society in India .

Drap Daily will sell a combination of widely recognized name brands as well as clothing lines from select fashion designers. We will closely follow generational fashion trends as well as our own customers' purchasing preferences. We are Solely focusing on the styles, colors and fits to flatter.
While apparel, such as business clothing, casual wear, jeans and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats. We will earn profits by selling our merchandise.
Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of key stoning prices .Additionally, we will use a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer.
We will implement end of season sales, holiday and overstock sales, multi-buy savings and promotional couponsat strategic intervals.

To date, great designs and good prices is our key competitive advantage. Having both B2B and B2C buyers is areal good advantage because people will make even B2B purchases from our location.
While there is no guarantee acompetit or will locate with in our area, we have no doubt in our fashion sense, outstanding customer service and quality products. In turn we will quickly establish Drap Daily. Our network with designers from 50 + countries makes us stand in better positions as against our competitors.
Also, we would be the only niche fashion retail - store for plus size items. While other stores offer some style equivalents, they are not focused solely on the plus size women. We are, and there fore , have adistinct competitive advantage in our niche.
Our supplier relation ships and exclusive product offering will prevent future competitors from entering the market as acompetitor. Also, it takes time to build are tail store, and by the time acompetitor at tempts to compete with us directly, we will have already established a strong customer base.

Drap Daily plans to generate sales via strategic marketing efforts. These concentrated efforts will be targeting new and returning customers. We will also implement a referral program rewarding customers who refer new customers with discount coupons. Following our grand opening, we will conduct a direct-mail campaign to targeted consumers that we have signed up through our in-store mailing program.
The direct mailers will consist of 5,000 full-color postcard mailers. Each will include at 10% coupon. We will offer promotional discounts and seasonal and clearance sales throughout the year. Drap Daily will accept cash and payment via major credit and debit cards. Cash layaway plans will also be permitted.Returns and exchanges must take place within 30 days of purchase and receipts are mandatory
Our sales staff will include a store manager, area manager and 2 sales associate. Combined, area manager and store manager have 20+ years’ experience in retail industry. We will provide comprehensive training to each sales associate. This will include how to sell merchandise as well as how to provide fashion advice to customers. Our sales team will earn an hourly rate, plus a generous percentage of commission from each sale.

One key feature that separates Drap Daily from all other local boutiques and chain department stores in the area is our commitment to providing women stylish, quality clothing options. Because our primary concern will be ensuring our consumers are happy with the fit and style of their purchase, we will provide products tailored to all shapes and sizes of women. In addition, we will make every effort to have petite and plus size versions of our merchandise in stock. If they are not in stock, ordering them will be easy, cheap and efficient. Further, Drap Daily will not just be a store that sells clothes. Our client ele will benefit from an experienced , knowledge able sales staff.
We can quickly expand to accessories such as jewelry. Out of the gate, our goal is to implement a superior customers service system. Beyond our friendly reception and an inviting atmosphere, Drap Daily will also offer customers fashion in formation and advice. Our trained personnel will provide counsel that womens imply can not find at other clothing stores. The service is like abeautician who offers advice on what hair styles best complemen this / her client's face. Our hip and qualified fashion - industry expertise will ensure our customers walk away with the perfect out fit .

As our company grows and our boutique earns a positive reputation, several opportunities will open to us. And we are considering some options already.
Should we choose to remain a small local boutique, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products tops, leggings, jeggings, etc. Within five years, we will assess the potential for franchising our stores in select locations.
Additionally we have an online shop too which can be channelized to earn more loyal customers and to increase shop visits. The power and ease of an online storefront is obvious to us, and we plan to develop one quickly and efficiently. We also see the potential for regional and/or national expansion at some point.
Our online clothing store will help to spread awareness of our product line and brand to a wider community.

Complete renovating, stocking, hiring and initial marketing. Host a successful grand - opening event. Penetrate and raise awareness in 60 percent our targeted consumer market. Achieve aprofit margin of 50 percent. Build a solid customer base and mailing list. Generate repeat and referral sales. Become aprofitable business with expansion potential. Establish a solid reputation as quality retail establishment.
Our first major milestones will be securing funds and setting up our business. This is our major focus right now. In five years, we hope to have established our retail business with in the community and with in our industry. Further more, asco- owners, we would like to see the growth of our store with an increase in productlines, further penetration of the national market with online sales and, under the right set of circumstances, the opening of franchise Drap Dailys in strategic locations.

Drap Daily will sell real good products at best rates than creating an experience to the customers. The experience creation is a tough process and this actually garners negative ROI for the business. We will retain Paying customers than any customers. The goal is to sell at manufacturer’s price and at wholesale price. The goal is to earn customers who demands quality at best prices.
We will spend on material and marketing the most than actually shop interiors. The customer who prefers price as her key interest area and yet want to upgrade herself to the next tier in the society will remain the critical mass for our business. We will not sell discounts. There will not be discounts but unbeliev able pricing. We will focus less on customers who just buy discounts .

Metro and mini metros in India accommodates a robust retail market. While car dealerships, grocers, and home improvement retailers account for a sizable portion of the retail market, the main local shopping district is downtown.
With tree-lined streets and quaint shops and restaurants, the downtown retail district is the social and shopping hub of the community.

As a retail establishment, Drap Daily will conduct business seven days a week from 10 a.m. to 8p.m. The hourly rate associates will help us down size staff during lean business hours. During the holiday seasons and during special events, we will extend store hours. To control costs , track inventory and manage stock levels, we will put an inventory control system in place. This will include the standard barcode with its related equipment and software. Staff will conduct annual inventory audits and hire out side auditors when necessary. We will maintain all accounting and finances using Tally software.

Financial Plan

  • Our company will earn revenue from our customers' purchases of our products. Drap Daily's first-year income statement illustrates a profit margin of at least fifty-two percent. With a goal of earning 3.5 Lacs to 5 Lacs per month we are giving franchising and master franchise rights to the parties interested in.

  • Our company will generate revenue from the retail sale of clothing and other merchandise. First year we are expecting to close one master franchise and 10 franchises in Metros and mini metros in Maharashtra. With average revenue of 3.5 lacs we are expecting a turnover of 4.62 Crorers with a company margins up to 15% and 20% to the master franchiser and individual franchisee owner.

Drap Daily will need 25,00,000 capital to start its first company owned and company operated store to get our business off the ground. We are currently seeking funding from outside investors.

The super franchise owner invests 25,00,000 in the business.
40% margins to the super fran chise owner one very sale.
The super franchise owner will get life time license and there will not be any need to renew the contract.
Share worth 20,00,000 to be allocated in ShowFlipper.

Based on our Marketing plan, location, store size and product offerings, we expect to collect annual sales of 50,00,000. As communicated earlier the over all earning potential can be understood below.
1. 40% Gross margins of 50,00,000 = 20,00,000 / year
2. Total Fixed Expenses = 12,00,000 / year
3. Net Profit = 800,000 / year
We base our projections on the assumption that the economy, consumer spending habits and population growth in Pleasantville will continue for the for eseeable future.
We must also assume that our present and future suppliers will continue to sell inventory to us at prices that allow us to maintain our present margins.
It is also important that we are able to hire reliable employees at reason able wages .

We will use the funds we obtain from investment in this boutique business plan to pay for renovations, including the outside façade (to be paid for via PDRC grant), construction of fitting rooms, sales counter, painting, carpeting, lighting, decor, and display fixtures. We will also purchase inventory, a cash register, computer equipment and an inventory management system. We will use he remainder of the start-up funds to cover operating expenses, such as rent, utilities, wages and marketing.

If you are interested in simple franchise model and not super franchise then the investments will be as follows for 500 Sq.Feet Shop.
Interiors 7,50,000
Stock 7,50,000
Promotions 50,000
Software 50,000
Royalty 100,000
Total 17,00,000

Store : 500-1000 Sq.Feet.
Interiors : 1500 Rs.per Sq.feet. For a shop of 500 Sq.
feet (500 X 1500 = 750,000)
Stock : 500 X 3Pieces per Sq.feet.= 1500 Qty
Average Purchase price = 500
Total Investment on stock = 1500 X 500 = 750,000
Payment Terms : Cash and Carry. Buy and Sell.
All our dispatches to the franchise or super franchise store will be on 100% advance payments.
Interior will cover with Wall and Floor fixtures , mannequins ,etc. and every franchise will follow the same layout and structure. Every franchise should have minimum 12 feet height and 12 Feet width. The shop should be owned by franchisee.
If rented then there has to be minimum 3year contractin place. Also all dues such as property taxes should be paid by the actual owner. Also, any other legal documents such as fire audit clearance; shop act license etc . must be valid .
Interiors 7,50,000
Stock 7,50,000
Promotions 1,00,000
Software 1,00,000
Brand Investment 8,00,000
Total 25,00,000

If you are interested in Expenses for Franchise and Super Franchise model then the investments will be as follows.
Property Rent 40,000 480000
Staff Salary 30,000 360000
Maintenance 2000 24000
Depreciation 7000 84000
Electricity 10000 120000
Telephone 1000 12000
ETC 10000 120000
Total 1,00,000 12,00,000


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